Trippas White Group unveils Reign at the QVB


The group has officially opened the doors to its new Champagne bar in Sydney.

Trippas White Group has added another CBD venue to its portfolio, with the launch of Reign Champagne Parlour & Bar last week.

Located on level one of the Sydney’s Queen Victoria Building (QVB), Reign serves an extensive collection of Champagnes and sparkling wines from around the world, alongside a light menu of share plates.

With natural light, marble and soft pink hues, the space is a stark contrast to its brother venue Esquire, which officially opened two weeks ago.

Canapes at the launch event. Image credit: Belinda Rolland

Trippas White Group managing director Joseph Murray said the launch of Reign marks an important step forward for Sydney CBD nightlife as well as Trippas White Group’s portfolio.

“Trippas White Group is thrilled to launch Reign Champagne Parlour & Bar,” he said.

“We are proud to be part of this, and of the team that has helped make it all possible. The opening of Reign follows the recent debut of Esquire Drink + Dine, seeing us with not one, but two brilliant new venues in the historic QVB.

The venue has an extensive selection of Champagne. Image credit: Belinda Rolland

“Both are the new ‘jewels’ in the crown of Sydney’s late-night bar and dining scene and further add to the ever-growing number of unique and iconic venues in our group.”

Find out more about Trippas White Group here.

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