With more focus than ever on celebrating local, it’s no surprise Australian native flora continues to be a strong styling trend.
Soft pink and dusty green florals add a charming, relaxed vibe to any event and highlight Australia’s natural beauty in a sophisticated way.
For the newly released 2020-2021 A LIST Guide, we took inspiration from Australia’s native flora for the brand new cover design.
For the third year running, we partnered with the amazing team at Merchgirls to design the front cover and the matching tote bag for Events Uncovered (keep an eye out for that soon!).
Bringing the trend to life
Merchgirls director Hannah Chipkin said Australiana has continued to be a popular event trend over the last 12 months.
“The brief for the cover design this year was Australiana, in particularly focussing on native Australian flora – a big botanical trend for events last year and one that is not going anywhere, particularly because this grows on our very soil!”
Starting off with a series of design mood boards, Merchgirls explored various kinds of illustration styles and different species of Australian native flora.
“The A LIST team loved elegant eucalyptus leaves adorned with those adorable little gumnuts,” said Chipkin.
“Our design team produced a few iterations of how this could look – playing with scale and density of coverage and also various styles of illustration. We also created options of colourways.
“A dusty pink and sage green were the chosen palette for the book cover.”
How to style native flora into your events
To bring this look into your own events, Chipkin said the first place to start is of course with floral arrangements.
“The bigger the better I think with native flowers,” she said.
“Big rustic bunches of assorted flora – incorporating those iconic textures and colours we know and love.”
For your colour palette, think dusty green hues, silvers, deep reds and warm yellows.
“This can be paired back with that relaxed, aussie lifestyle vibe; think crisp white and oatmeal linens, and pops of amber in terms of glasswear and vases,” said Chipkin.
“Also serving Australian wine, beer and fresh produce to keep true to the theme.”
Want a FREE copy of the new A LIST Guide book? Simply enter the code FREE2020 at the checkout.