Peter Rowland launches National Chicken Sandwich Day

Catering trends

The classic chicken sandwich will be celebrated on 1 November.

Whether you like it smothered in mayo, jewelled with celery or flavoured with walnuts, Australia’s love of the classic chicken sandwich will be celebrated officially on 1 November as part of National Chicken Sandwich Day presented by Peter Rowland.
National Chicken Sandwich Day is Peter Rowland’s gift to the nation. It celebrates what the legendary caterer has achieved; culinary cult status for perfecting the art of making a chicken sandwich.

To celebrate on November 1, Peter Rowland is hosting a special event for media and friends to celebrate the revered chicken sandwich. A handful of fashionable ambassadors have jumped on board to attend the event including Denis Walter, talented cook Jess Limantara, Dom Bagnato and Margaret Porritt, founder of the Feathers boutique and fashion label.
Peter Rowland venues including ACMI Cafe & Bar, Butler Lane, Port Melbourne Yacht Club, and the Rippon Lea House and Gardens will be putting the classic chicken sandwich on the menu for everyone to purchase and try for one day only. And one hundred offices around Melbourne’s CBD will be surprised with a gourmet chicken sandwich hamper delivery.
Group executive chef of Peter Rowland Group, Matthew Haigh, said the chicken sandwich is a timeless classic and the absolute must-feature of the catering world. While some food trends have come and gone, he said the chicken sandwich has stood the test of time and shows no signs of losing its popularity.
“The chicken sandwich is to catering what the Chanel handbag and little black dress are to fashion,” he said. “Within the enclaves of high-society, the chicken sandwich remains shrouded in mystery. Of course, everyone has their own take on the it – there are secret recipes that have been handed down through the generations.”
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