Australian businesses are being urged to hold major conferences and events in Australia this year, under a new campaign by the Australian Government to get more business events into fire-affected regions.
Federal Tourism Minister Simon Birmingham said Tourism Australia’s new campaign, Event Here This Year, encourages organisations to host their events in Australia this year.
“Business events are one of the most crucial sectors of our tourism industry delivering huge economic benefits to communities around Australia,” he said.
“However, the sector has taken a hit in recent months with increases in cancelled events as well as a reduction in international event bookings, even in regions that haven’t been affected by the recent bushfires.
“This campaign is a call to all of those Australian businesses and organisations out there who are yet to book in meetings, their annual conference or exhibitions, to rally behind our tourism industry and choose Australia for their event this year.”
The campaign comes as regional destinations across Australia have reported slumps in visitor numbers and an increase in event cancellations.
Birmingham said many fire-affected regions still have the facilities to host both small- and large-scale events.
“This is a huge opportunity for Aussie businesses to support communities across Australia, whether it is those in fire-affected regions or other communities across Australia who are also feeling the pain from less visitors,” he said.
“With one in thirteen Australian jobs related to tourism and hospitality, the sector desperately needs our help to protect local jobs and help communities get back on their feet.”
The Event Here This Year campaign is supported by the Federal Government’s $76 million National Bushfire Recovery Fund.
Looking for venues where you can Event Here This Year? Check out our latest round-up of regional venues.