Meet the planner: Flavia Lins


From hospitality roots in Brazil to planning an event for Oprah, meet Flavia Lins.

Having been in the industry for 10 years, Flavia Lins has a wealth of experience in producing high-quality, memorable events.

Here, she shares some of the highlights of her career thus far and some valuable advice she’s learned along the way.

Name: Flavia Lins
Company: Hyatt Regency Sydney
Position: Associate Director of Event Sales & Planning

Flavia Lins


Where did you start your career? 

I started my career in hospitality in Sao Paulo, Brazil having studied a Diploma of Hospitality in my home city and working Hotel Itapemar on the island of Ihabela. I came to Sydney in 2005 to continue my studies with a Bachelor of Hospitality and Business Administration at the International College of Management, Sydney.

My exposure to delivering events and banquets during my time as a trainee during my first hotel role cemented my interest in pursuing a career in the events field. My first official events role was as a Hospitality Coordinator for the 2010 Sydney Festival.

Since 2011, I’ve been delivering events at 161 Sussex Street for both the previous occupier Four Points Sheraton and now Hyatt Regency Sydney, the largest hotel with events venues in the country.

What does your role involve and what events are you working on at the moment?

A core focus of my remit is to be the conduit between the client and the different hotel departments with all stakeholders to ensure that a client’s vision is deliverable and on budget.

Currently, my emphasis is on how we can adapt, evolve and innovate to deliver COVID-Safe event solutions for clients and to guide them through new and alternative formats for connecting people such as hybrid events and new socially distanced formats.

I continue to keep up to date with the ongoing changes relating to COVID-Safe practices and I work with internal departments to look at ways Hyatt Regency Sydney can continue to deliver compliant and premium events for clients.

What’s the best thing about your job?

Every day is different, no client, event or guest experience is ever the same. Whilst delivering new experiences time and time again can be challenging, it is extremely rewarding to see events come to fruition and guests being inspired and having a good time.

What advice would you give to someone entering the field? 

Be open and honest with your team members and clients to ensure you are always working towards a combined vision. Be transparent so that you are confident you can deliver what you promise and don’t be afraid to be creative and have fun on along the way. Planning is key to ensure each person or department knows who is responsible for delivering each element of the experience.

What has been your career highlight? 

I was lucky enough to meet, organise logistics and plan the after party for the Oprah Winfrey Tour in 2015. I was delighted to be personally mentioned in a Thank You letter from Oprah and her team.

Have you had any major event disasters? What happened?

Weather plays a big part when delivering outdoor experiences. I had to turn an outdoor event into a multi-location indoor offering when a surprise storm hit a venue I was working at in Northern Queensland. Whilst the original vision of the client was not fulfilled, the show must go on and the team adapted to quickly re-organise the event to ensure guests still had a great time.

What is the biggest lesson you’ve learnt during your career?

Communication is extremely important and attention to detail is imperative. In the events world, you cannot do it alone, you must rely on and trust those around you. Having a supportive and collaborative team makes a huge difference.

Learn more about the team and events at Hyatt Regency Sydney here.

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