Event merchandise: 5 tips for making an impact

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Think beyond water bottles and pens, and create a real impact with event merch.

When it comes to event merchandise, it’s all about conveying your brand’s message in a meaningful and memorable way.

Gone are the days where a branded pen or cap will suffice, it’s now more important than ever to give your delegates something practical, yet fun, that will create a positive impact for your brand or business.

Here, the merch experts at Honeycomb Promotional Marketing Agency give us their 5 tips for making an impact with event merchandise in 2020:

1//Make a personal connectionevent merchandise

In a sea of giveaways, a monogramed notebook, luggage tag, key ring or case will wow and add value to your event merchandise.

Engage with delegates while they watch their monogram happen in real time, with an on-stand activation.


2//Sustainability is here to stay

We’ve seen reusable coffee cups and water bottles out in force in 2019.

In 2020, think broader with custom designs on snack wraps, compact cutlery sets, straws and more! Ditch the excess packaging too.


3//Is anyone listening?

Security is paramount in this age, so clever merchandise like data blockers to stop malware invasions and mic blockers for audio are in high demand.

It’s a practical merchandise item that delegates will take everywhere!


4//No more boring brandingevent merchandise

Eye-catching mirror finishes, custom PVC shaped power banks and chargers are all popular for event merchandise.

Even pop-out tags on your journals and pens. Use your logo or tie in with your message for something memorable.


5//Show you have a fun side

Turn your marketing message into a custom word magnet set, puzzle or game.

Or surprise delegates with music from classic products (like umbrellas and drink bottles with bluetooth speakers).


Find out more about showcasing your brand message through event merchandise with Honeycomb.

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