6 ways interactive tech can improve your event


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Find out how interactive elements can improve your event and increase engagement.

Interactive tech such as VR, AR, touch screes, voice-controlled devices and more, are becoming more prevalent in the event industry.

According to Hire Intelligence, by utilising the latest interactive tech for your business or at your event, you’ll be able to solve challenges and achieve objectives with greater efficiency.

Here are six reasons a new interactive tech rental might help your business improve its operations.

1//STAND OUT

Many of the latest interactive technologies have at least one thing in common: the ability to make a positive impression on industry stakeholders and members of the public. If you’re showcasing products and services at an event or exhibition, incorporating an interactive kiosk or video wall into the layout of your stand can be a great way to attract people’s attention in a highly competitive space.

2//CROWD ENGAGEMENT

Getting attendees or customers to take notice of your brand is one thing; however, you also need to be ready to engage the crowd for longer than a passing glance. Try setting up an interactive display or presentation using a modern touch screen display, smartboard or live event streaming technology. This way, you will greatly improve your chances of achieving genuine audience interest and participation.

3//SHARING CONTENT

Being able to easily share various types of content with different people, at any time and from anywhere, is one of the major advantages of interactive technology for business. Whether it’s a staff training program, project collaboration or business presentation, interactive equipment simplifies the exchange of ideas and information.

You and your business partners might, for example, use video conferencing equipment to brainstorm from multiple locations. Similarly, you may want to reach out to prospective customers or clients via strategically placed interactive devices loaded with custom digital marketing campaigns.

4//IMMERSIVE MARKETING

Immersive marketing is helping thousands of businesses connect with consumers in a more meaningful way than traditional advertising methods ever allowed. Why give everyone the same pitch when you have the option to tailor your brand’s messages to the individual using fully interactive technology like augmented or virtual reality hire?

5//GATHERING DATA

For a more advanced campaign, you may want to consider hiring equipment such as an interactive voting system. This enables the cost-effective collection of live audience data and feedback on the go. Imagine the scale of what you can achieve with this technology compared to old-fashioned survey methods.

6//CALLS TO ACTION

Interactive technology for business can encourage prospective customers to continue their journey towards making a purchase or taking any other action that might be useful to your organisation. For example, the Apple Giant iTab or another interactive kiosk allows people to easily do things like complete surveys and submit contact details for a follow-up conversation.

Wondering about the power of interactive technology for business? Get in touch with Hire Intelligence to find out more.

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