The decision to exhibit at an event is not one to take lightly; there is the cost, the delegate demographic and your overall marketing strategy to consider.
So, once you’ve decided the market is right and the event is worth your time and money, how can you make the most of your investment?
Here are a few strategies the team at Honeycomb Agency can recommend, to get visitors to you and keep your brand front of mind.
1. Invite visitors
Check out your database and find those located where your event will be held.
A lot of companies advertise their stand number, but few go that extra mile with a well-planned invitation concept.
Try a chocolate bar with event details on the wrapper and a golden ticket VIP invitation (Willy Wonka style). Or send them a branded game or puzzle with one piece missing. They’ll have to see you there to get the rest!
2. On-stand activation
Big players swear by creative brand activation. An activity guests can participate in will be a great draw card, with some options far more affordable that you might expect.
Activations are most effective when aligned with a tagline or brand culture, so talk to specialists for a concept that will attract and engage!
With event merchandise, the focus is usually on the branding. What if you could personalise yours with on-stand engraving or foil stamping?
Take the chance to capture visitor data as they enter their details to claim a personalised bottle, book, or other product.
The units are compact but if you can’t make space, capture data and send out the personalised items after the event as a further opportunity to touch base!
4. Follow up
Once the exhibition is over, don’t forget to make the most of your leads!
So many people get overwhelmed and do not follow up conversations in a timely manner.
Plan your ‘thanks for visiting’ follow-up in advance. You can promptly make calls to hot leads to schedule meetings and send info packs, including call-to-action, low-cost products, to everyone else.
Honeycomb Agency has over 14 years of experience in promotional products and event merchandise concepts. Honeycomb offers an extensive range of expertly sourced items to suit all budgets and briefs to clients all over Australia.
Find out more about Honeycomb Agency here.